As a business owner, you might find that windows take up a significant portion of your building’s façade. Why not use this space to its full advantage?
Whether you have a retail store, run an office, or work in leisure and hospitality, a professional window display design can have a huge impact on how your brand is perceived. For stores and shops in particular, it can lead to increased passing trade, and significant profits.
If you’ve been searching for a company to design your dream window display, your search is over! JMF Group has unrivalled experience in the design and manufacture of unique and striking window displays, not only for clients in retail, but for those in all manner of industries.
Our team of experts are always on-hand to help make your window display ideas a reality, so don’t hesitate to get in touch! We’ll get back you ASAP, but in the meantime, why not take a look at some of the tips below..?
What are Window Displays?
Window displays are a form of marketing used by retail businesses to display and promote their products. Store window displays are typically used to entice customers into the store, while entire window displays can be used to advertise a sale or special event.
With professional display design, window displays can attract more customers to a store. Furthermore, through effective focal point manipulation, a shopper’s attention can be drawn to a specific product or area of the display, encouraging them to enter the shop to inquire about a specific item or product.
The Benefits of a Strong Retail Window Display
It may seem obvious, but an attractive retail window display can have many positive impacts on a business. Some examples include:
Encourage Shoppers
Okay, so the most obvious one first. As a retail business, your ultimate goal is to create shop window displays which bring in more shoppers and make more sales. Window displays can be great for this, as they draw people’s attention, and bring in foot traffic.
Create a Focal Point
Got a new item which is ready to take off? Why not make it a focus product for your window display? Focal points help to point shoppers’ attention to specific products or areas of the display, enticing them to enter the store.
Call Out to Your Target Audience
Window displays can be incredibly effective at catching the attention of your store’s specific audience. A well-executed window display can create an authentic connection with customers, promote sales, and turn foot traffic into repeat custom.
Show off Your Brand Message
Professional window display design can go beyond attracting shoppers. More and more, retailers are using their shop windows to show their values and their brand story, creating loyalty among those clients who feel the same.
Everything Must Go!
Running a sale? Maybe that product your customers once loved has just gone out of fashion? In this instance, a shop window display can encourage buyers to come in and grab themselves a bargain!
Are Window Displays Only Used in Large Retail Environments?
Not at all! Window displays can be used by all types of businesses to serve their customers. Smaller retailers can use window displays to showcase their key products and brand message, while larger companies can use window displays to call out to their target audience or promote a sale.
What’s more, businesses of all shapes and sizes can benefit greatly from effective window display design. For example, say you’ve just opened a new restaurant: you want to let your customers know about your brand, but you don’t want anything too garish or colourful. In this instance, a tasteful bespoke window display design by JMF Group can encourage customers to enter, and even establish a sense of ambience.
Similarly, maybe you work in an office environment. Your clients see the large windows when they enter your building, but perhaps you think the space looks a little sparse. No problem! You can rely on our expertise at JMF to design a window display which works perfectly for your brand.
Creating Engaging Shop Window Displays
With retail window display, less is often more. When working on a store window display it’s typically best to stick to a few key items. You want to display key products, ones which are most attractive and eye-catching, and which can be used to draw attention to a specific product or area of the display.
The creative use of objects and other props can also go a long way, giving customers inspiration on how they might choose to use your items themselves.
When trying to search for window display ideas, you should make sure you think about lighting. Illuminating your products with neon lights or other lighting fixtures can really make them stand out. What’s more if your window is visible at night, you want to make sure your shop window display is just as striking to night owls as is it is to daytime shoppers (but more on that later…).
Things to Consider When Choosing a Window Display
So, it probably seems like there’s a lot to consider if you want to create engaging window displays? Don’t worry if it all feels a bit overwhelming. We’ve summarised the most important considerations below:
Choose Your Products Wisely
Remember, less is more! Display only certain products, ones which you think will sell quickly, or which will encourage shoppers into your store. Avoid the temptation to fill your window with too many items, and do your best to avoid clutter—you want your shop window display to be purposeful and deliberate; don’t overwhelm your customers by trying to draw their attention to everything you sell. Which brings us to the next point…
Where Is the Focus?
Pay keen attention to the specific products you want to use as focal points in your window displays. If you run a fashion brand, select the items which best represent your entire range, so as to attract customers who are best suited for your store.
Look into My Eye Level…
Okay, so your retail window space covers two stories. It definitely looks impressive, but don’t forget where your shoppers are! Ideally, your displays should be placed at eye level for optimum viewing and maximum impact.
Lighting, Lighting, Lighting!
As mentioned earlier, the effective use of light is a vital but all too often forgotten aspect of visual merchandising. You want to always use lighting to your advantage, and ask yourself how you can be efficient. Where is your window display? Does it get a lot of sunlight during the day? Is your retail window visible at night time?
I Like to Move It, Move It
Well, you might not like to, but you should always remember that the retail market is ever-changing, and the display in your shop windows may not look as good next week as it does today. You should be prepared to change your window display regularly, so try to avoid using bulky and heavy items where possible. At JMF Group, we are constantly on the search for new and innovative lightweight retail window displays, making it as easy as possible to keep your shop window looking great!
How to Come Up with Window Display Ideas
Walking down the high street, it might seem like coming up with ideas for effective visual merchandising is the easiest thing in the world. If you’re reading this, you probably know different! Take a look at the tips below to tips on finding inspiration for your window display design:
- Window displays can be inspired by your brand story. Think about your inspiration for opening your store in the first place; how can you reflect that in your shop window display design? For example: If you sell handmade furniture, your window display could feature a small workshop in the back corner, with a carpenter at work. This would introduce your brand and give customers a taste of what you stand for.
- Take a look at the shop window displays of other businesses in your field. What do they do right? What do they do wrong? Do they display one featured item, or does it feel like they’re trying to cram in all the products? Engaging window displays come in all shapes and sizes, so don’t be afraid to look at other retail windows when searching for window display ideas.
- Does your store have a particular theme? Maybe your brand sells organic fashion; in this case, would a nature theme work well? Maybe your run an office for graphic designers, and some custom art would look great? There is no limit to what can be done!
Inspiration comes from many places, and JMF Group are here to bring your design ideas off the page of your notepad, and into your window!
Window Display Design: Turning Your Vision into a Reality!
Now that you have your shop window display design ideas, it’s time to bring them to a company who can make them a reality! At JMF Group, our team of design experts have extensive experience in designing displays for all manner of retail environments. We consider all the practical aspects—including the size of your windows, the location of your shop, possible installation limitations, and current retail window trends—and work directly with you to ensure you get exactly what you need!
Our team has extensive experience in every form of retail window display, and our in-house print experts have worked with stores and shops of all shapes and sizes. We offer bespoke installations, so you don’t have to worry about finding another company to carry out installation—we do it all!
If you’re looking for a company who can provide you with bespoke window display installations, then search no further than JMF Group. We serve customers all over the world, and our team of experts have years of experience in the field. No matter what your needs may be, we can work with you to create window displays that perfectly represent your brand.
