Time to Unwind: Hotel Spa Signage

The health and wellness spa industry in the United Kingdom is huge. Market research suggests it is currently worth some £5 billion, with significant growth anticipated in the next five years as the hospitality industry recovers from the COVID-19 pandemic. With this kind of competition, it’s never been more important for spas to stand out from the crowd, with a focus on providing the most unique, luxurious, and memorable customer experience possible.

One of the key ways to achieve this is through high-quality signage that reflects the upscale nature of your brand. At JMF Group, we offer a comprehensive range of spa signs and signage solutions, from traditional hand-fabricated lettering to state-of-the-art digital displays. We can assist with every stage of the process, from initial concept and design to fabrication, installation, and maintenance.

To discuss your business’ signage needs, contact our team today. Or, if you’d like to learn more about the types of spa sign we offer, keep reading for our comprehensive guide.

Finding the Right Spa Signs for Your Business: Things to Consider…

As the owner or manager of a spa, you know how important it is to provide your customers with a unique service—one which is exclusive to you, and which they won’t find anywhere else.

A one-size-fits-all approach simply won’t cut it in this competitive market, and it’s important to ensure you pay the same attention to detail with your spa signs as you do with the rest of your business.

Take a look below for some key considerations when it comes to your new spa signs:


Your spa signs should reflect the design themes you’ve already established for your brand. Ideally, they will be in line with the colour and typeface settings you’ve already chosen for your logo and promotional materials.

To give your customers the best experience possible, they should effectively complement any existing décor. If you’re looking to create a minimalist look, then simple, sleek signage is key. However, if your spa has a more opulent feel, then you might want to consider something with gold leaf or other luxurious finishes.

Take note of colour psychology theory, and think about which tones are consistent with your space, your service, and your business as a whole.


What is the message you are trying to convey through the content on your spa sign? Take a look below for some common topics to address:

Enter / Exit

A simple one first. Beauty spas are settings that encourage customers to forget every problem they have in the outside world—you want to create entry and exit signage which puts them in that mindset as they enter, and helps them feel great as they walk out.

Spa Rules

In a space where customers often feel relaxed and off their guard, effective communication or what’s right and wrong is essential.

For the safety of the public and your employees, your must ensure your rules are visible and unambiguous in order to avoid any troubling incidents. For hotels which see a lot of inbound tourism, you should also consider potential language issues.

Our team of designers can support you with this, creating custom spa signs that are informative and on-brand.


For spas offering waxing, eyelash or other beauty procedures, it’s important to give your customers information about how to take care of themselves post-treatment.

Spa signs can be a great way to share aftercare instructions with your customers, allowing them to view and digest it in their own time.


Spa signs can be an incredibly effective method for selling products and marketing additional services.

Through spa signs in treatment rooms, you can encourage customers to purchase additional treatments without them feeling like they’re being given the hard sell. Similarly, point-of-purchase sign and display materials can be used to boost the amount of impulse transactions your company receives, increasing sales for a low price.

Alternatively, you could use your signs to send customers to your website or social media channels, or request they share public reviews on your behalf.

Location (Outdoor vs. Indoor Use)

Your building, its facilities, and the installation place can greatly impact the types of spa sign that you can realistically choose to create.

If your sign is going to be used outdoors, you’ll need to account for likely exposure to the elements; similarly, if your spa sign is destined for indoor use, you’ll want to consider lighting options and how to keep your signage in touch with the ambience you want to create.

Spa Sign Material Options

At JMF, we’ve been supplying spa and hospitality signage for over four decades. We set the industry standard for commercial signage, with an unrivalled collection of items and finishing options.

To help give you some inspiration for your new signs, take a look at some of our favourite options:

Flat-Cut Letting

If you’re looking to find signage that offers a sleek, professional look, flat-cut lettering is a fantastic option.

One of the most versatile custom sign solutions available, flat-cut letters can fit perfectly with any existing branding; the material can even be fabricated into the shape of your logo!

Using only the highest quality raw material, our specialist team can add gilding, bevelling, and other decorative features to give your signs the extra touch of luxury which will impress customers and employees alike.

Acrylic Signs

A classic choice for spas, acrylic signs are a timeless way to display sophisticated and stylish informational content.

From wall-mounted treatment lists and directional signage to reception signs and shop-focussed promotional material, acrylic signs are a versatile and eye-catching option, which can be adapted to a wide range of needs.

Window Graphics

Whilst more commonly associated with retail sellers and office spaces, window graphics and manifestations can offer privacy, safety, and durability.

At JMF, our designers have extensive experience creating custom frosted window graphics, which account for the style requirements of our clients. Cheap to order and simple to install, window graphics can be perfect for new businesses with limited funds but big ambitions to grow.

LED and Neon Lighting

A modern twist on traditional spa and beauty treatment sign solutions, LED and neon lights can add an extra dimension to your site’s branding.

Not only do these contemporary sign styles look great, they’re also highly durable and require very little maintenance. What’s more, our UK-wide installation team can install quickly and safely, with minimal disruption and no need to stop trading.

JMF Group: Your Search for a Signage Supplier Is Over

If you’re looking for an experienced, reliable, and competitively-priced signage supplier, look no further than the JMF Group.

Our team of in-house creatives, sign-makers, and installation experts can help you to create the perfect signage solution for your business, whether you’re starting from scratch or updating an existing brand.

To find out more about how we could help you, get in touch with our team today. We can’t wait to help!

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