Whether your business is in the office, retail or hospitality sectors, tent cards (or table talkers) can be the perfect way to display your products or services in an engaging and colourful fashion.
At JMF Group, we have unparalleled levels of experience and expertise when it comes to the design and manufacturer of tent cards. Our decades in the business allow us to offer that magic combination of low price and superior print quality.
Need more info? No problem! We decided to write a few tips to help you decide whether our table talkers might be right for your business. So, grab your notepad and let’s get started…
What Is a Tent Card?
Simply put, a tent card is a free-standing piece of printed cardboard, which—when folded—stands upright on a desk, table or counter. Tent cards are used to promote products or services, and can be an excellent silent salesman for your business. Their free-standing structure means they’re suitable for any horizontal service, and, as they are fully customisable, they offer you the flexibility to present your message to your customers in whichever way you choose.
Things to Consider When Tent Card Printing
So, tent cards are low-cost, high-impact promotion-delivery devices. Sounds good, right? Before you jump in, take a look at some of the practical considerations of a tent card print run.
Location, Location, Location
First thing’s first: where are your table cards going to end up? Tent cards can be used in a variety of locations depending on the type of company, though they are commonly used at business conferences and trade shows to promote products or services. They can also be used in restaurants and cafes as an advertising tool; placed on the end of your counter, they are an excellent way to grab the attention of customers and show them your products or special offers!
Just remember to always consider your intended location and your target market, as these factors will influence all of your tent card decisions, from size to design.
As mentioned, when choosing the size of your tent cards, you’re going to want to have a good handle on where they’re going.
If you want your tent cards to add some colour to your trade show table, an A5 tent might be ideal. On the other hand, if the end result will be placed in the centre of a table at your restaurant, a smaller A6 stand might be appropriate—you don’t want your customers struggling to see over the top of it!
Follow the Paper Trail
At JMF Group, we offer a range of paper types for our printed tent cards, so you can choose the perfect one for your business. Our standard paper is 350gsm silk, which offers a high-quality finish that is sure to impress your customers.
If you’re looking for something a little more special, we also provide gloss laminated options, which are more durable and easily cleaned, making them the perfect germ-free option for bars and restaurants.
What’s the Point?
Printed tent cards are highly effective marketing tools for businesses of all types, but it’s important to focus on their specific purpose. Do you want them to be used to promote your products or services at events? Maybe you need to supply company information at business conferences? Or perhaps you want to highlight special offers in restaurants or cafes?
Keep these factors in mind throughout the production process so you can be sure your table talkers are saying the right things to your customers.
Designing Your Printed Tent Cards
Whether you go for the standard 350gsm silk tent cards or the laminated gloss version, it’s essential to make sure your artwork is perfect before you go to print. Take a look at some of the general design tips below, and be sure to get in touch with our team if you’d like further information.
When you come to create your own artwork files for tent cards, you need to ensure the design is simple and easy to read at a glance; frequently these cards will be seen from a distance, so you want to make sure they grab the attention of your customer! Make sure all text is legible (small fonts can be difficult to read, especially when finished size is a limitation), and don’t forget to double-check your spelling!
Colour Me Impressed
As mentioned, you need to ensure your tent cards will grab the attention of your customer base, and encourage them to look closer. Double-check the colour palette of your artwork to make sure it’s striking, and that it’s consistent with your brand. If you decide to go with a gloss paper option over the 350gsm silk variant, ensure the colours you choose are right for that paper.
Size Matters (…again)
Remember, when you’re working on table talkers, you’re restricted by the amount of print space you have. If you’re creating your own design, you want to be absolutely sure it will fit correctly on the page after printing, and that artwork will look the same when the tent card is printed and assembled. Use our handy design templates to create the best artwork for your company, brand or event.
Ask the Experts!
If all of this sounds a bit too complicated, don’t worry! Our print and design experts are only a click away! Upload your artwork files to our site, and note down any questions you have—the guys will get back to you ASAP with ideas for getting your artwork print-ready!
How Soon Can I Get My Printed Tent Cards?
Let’s be honest—whether you need them to display at your premises or at trade show events, the purchase of tent cards probably wasn’t particularly high on your list of priorities! Last-minute purchase? Need a large quantity of cards delivered yesterday? No problem! The print team at JMF have got your back!
At JMF Group, are in-house printing facilities allow us to offer the fastest turnaround time you’ll find anywhere in the country. Our warehouse keeps in stock a huge range of pre-creased paper and cardstock, so you will never be kept waiting for your artwork to go into production. All our tent cards are delivered flat to ensure they arrive in the best condition, but our easy-assembly paper design means you’ll get them standing in no time!
We offer free standard delivery to all UK mainland addresses, and for those instances where you need your tent cards immediately, our super-fast expedited delivery option (with nominated delivery date) is also available.
We have no minimum order quantity, so whether you need us to print 10 pages or 10,000 pages, you will always receive the same great print service, superb quality, and quick delivery.
JMF Group: the Only Tent Card Printing Service You’ll Ever Need
At JMF Group, we pride ourselves on offering the best possible value for money when it comes to tent cards. We strive to offer the best deals, and are constantly lowering the price-point of our printing (though never at the expense of quality). From customer service, to artwork and tent card design, to paper, to ink, to delivery—we offer a premium form of merchandising that will keep you coming back for more.
We understand that when it comes to purchasing table talkers, you need the best price and the quickest turnaround time, which is why we offer both! And our loyal account customers can save even more, so drop us a message today for further information!