Be Our Guest: Hotel and Bed and Breakfast Signs

As a hotelier or guest-house proprietor, no one knows better than you the importance of high-quality, on-brand signage throughout your premises. Whether welcoming new visitors or providing vital health and safety information, bright, bold, and impactful hotel signs can make all the difference to your customers’ experience.

At JMF Group, we have spent decades supplying the finest hotel and bed and breakfast signs to clients throughout the UK. From consultation to design to manufacture and installation, our company prides itself on delivering the highest quality advice, guidance, and ongoing support.

To request more info, contact our sales team today. And in the meantime, take a look at our guide to creating the perfect hotel, guest house, and bed and breakfast signs:

Hotel and Bed and Breakfast Signage: Things to Consider

There are many factors to consider when commissioning signage for your hotel or guest house. Here are some of the key things our team will discuss with you during the initial consultation:


Whilst it’s often tempting to go for the flashiest signs for your venue, we advise our clients to look instead for the design which is right for their brand and their industry niche.

If you run a high-end hotel, you’ll want unique, premium signage which indicates this fact to your guests; on the other hand, if you provide traditional bed and breakfast accommodation, you might something a little simpler or more rustic.


Where is your hotel situated? Is it easy for people to find? Is it well-signposted from a main road?

Remember, when it comes to external signage, the priority is to provide clear signposting to non-residents and out-of-town visitors. If your accommodation is off the beaten track, you want to make sure your signs are highly visible and impossible to miss!

Location and Building Type

It may seem obvious, but the form of your building can have a huge impact on the sign options available to you.

If you are in a listed building or busy town centre, for instance, you may face strict limitations on the size, material, and design content of your signage.

This Must Be the Place: External Hotel Signs

When it comes to choosing an external hotel or bed and breakfast sign, you want something professional, inviting, and on-brand. It’s not enough to let customers know they’ve found the right address—you want to make them feel excited to enter, and confident they made the right choice booking with you!

With these factors in mind, let’s learn about some of the most popular types of external hotel and bed and breakfast signs:

Built-Up Lettering

JMF is a well-known supplier of built-up letter signs, having been in the industry for decades. Our long-lasting, high-durability acrylic lettering provides outstanding value for money, with a variety of custom colour choices to fit the needs of your business.

Looking for something more eye-catching to add to your outdoor signs? Why not take a look at our new mirror gold lettering? Handcrafted by our in-house metalworkers, these stainless steel letters have an incredible mirror finish and are virtually indestructible.

Flat-cut Lettering

It’s tough to beat built-up lettering when it comes to finding durable outdoor signage, but if you want a sign for your venue that is a little less in-your-face, flat-cut lettering might be the answer.

Our flat-cut signs are made of a variety of materials, including aluminium, stainless steel, acrylic, foam, and aluminium composite. They can be produced quickly, inexpensively, and in a range of thicknesses, while their lightweight frame allows for quick installation across all surfaces and business facades—ideal for causing minimal disruption to those visiting your establishment.

Window Graphics

Window graphics are frequently the cleanest and quickest approach to decorating your outside-facing windows and doors, allowing you to attract passers-by while also increasing business.

Offering fast production, low up-front cost, and limitless customisation options, an elegant branded window manifestation can be ideal for showing people outside what they can expect from your establishment while blocking their view of the interior to protect the privacy of your guests.

Sign Trays, Aperture Cut Trays & Push-through Letters 

Whilst more commonly popular in the retail industry, sign trays, aperture cut trays, and push-through letters are becoming increasingly popular in the hotel industry.

The 3m hydraulic brake press machine can make standard sign trays from sheet 1050 grade aluminium, before the CNC flatbed router begins working on aperture cutting based on your specific requirements. Finished trays are available as raw materials or can be given a flat, smooth, or glossy paint finish according to Pantone or RAL colours. Any lettering may be pre-drilled and fastened before delivery, and we offer a large selection of LED lighting choices.

Illumination and Neon

Speaking of lighting, through improvements in LED technology, we are now able to offer lighting choices across our entire range of sign services: from constructed letters to sign trays to flex face and beyond, these low-voltage, low-maintenance, low-power devices offer unrivalled lux levels, and, when compared to a traditional sign light material like neon, virtually no pollution.

This isn’t to say that neon signage has no place in today’s leisure environment—we’ve been installing safe and dependable neon signs for decades! We are excited to be among the first companies to supply micro neon, a safer and more flexible option for customers who need their signage to stand out. Micro neon is one of the top alternatives for today’s hotels looking for the retro look of yesteryear!

Projecting Signs and A-Boards

For hotel and bed and breakfast accommodation that is housed in terraced buildings, projecting signs and A-boards are a fantastic way to ensure that your business is seen by potential guests, no matter where they are walking or driving.

Our projecting signs come in a variety of shapes and sizes to suit your specific needs—from swinging arm signs to hinged signs, we can create the perfect solution for you.

Our A-boards, meanwhile, are available in sizes to suit all requirements, with a vast range of lightweight but durable material options. You can even choose from a selection of pre-designed templates to make the process as simple as possible!

Come On In: Interior Hotel Signs

Reception Signs

While exterior signs are essential for helping your visitors find your business, when it comes to establishing a warm and friendly lobby environment, you need a high-quality reception sign. Your choice of sign for your hotel or bed and breakfast reception area will play a significant role in how they come to view your establishment.

At JMF, we offer a wide range of options for you to choose from, including backlit signs, 3D lettering, and more traditional plaque-style signs. We can even offer digital signage and touch-screen solutions that can display information such as room availability, special offers, and more.

For more information, check out our dedicated reception signs page.

Wayfinding Signs

When it comes to providing the best possible service and customer experience, effective directional signage is essential—your visitors don’t want to waste their time trying to find the reception!

JMF’s wayfinding signs are designed to help your guests navigate their way around your hotel with ease, whether they’re looking for the restaurant, their room, or the swimming pool. Available in a range of material options, from plastic signs to braille signs, our wayfinding solutions can be tailored to your hotel’s specific needs and requirements.

For more information, check out our dedicated wayfinding signs page.

Door Numbers

Once your guests have found their way to the right floor, they’ll need a little help finding their room. That’s where our door numbers and room signs come in!

Available in a wide range of styles and materials, our door numbers and room signs can be customized to match the specific décor of your hotel. From etch-glass to fabricated metal, JMF offers a wide selection of door number signs to choose from, so you can be sure to find the perfect match for your hotel’s unique style.

Room Signs

Interior room signs can promote hotel services, suggest amenities and shopping locations, as well as give vital hotel rules and instructions. You can provide them with information on how to order more pillows for the bed, breakfast brought to their room, or make a reservation in the hotel restaurant.

Plastic signs and poster signs can be excellent options for hotels wishing to post promotional information, while printed tent cards can be a high-quality, low-cost option for displaying no-smoking alerts, with lamination options allowing for sanitary maintenance.

Spa and Pool Signs

For businesses with spa or pool facilities, we offer durable directional and safety signs that are brand-consistent.

Want to express a relaxed mood for your spa? Our LED team have a range of lighting options that work with all our signs. Need durable, water-resistant poster signs to show the spa or pool rules? Our wall prints can be the ideal option.

For more information, check out our dedicated spa signs page.

JMF Group: For All Your Hotel Signage Needs

At JMF Group, we understand that first impressions matter. We also understand that – as a hotel proprietor or manager – money is always a consideration: you need to strike the perfect balance between quality, quantity, and price when it comes to your signage.

Our team is committed to providing hotel signs which send the right message to customers as they enter, assist them throughout their stay, and have them leaving your hotel delighted they chose you.

Our in-house design and production teams are experts at creating reception signs, wayfinding solutions, door numbers, room signs, and health and safety notices which are high-quality, stylish, and cost-effective.

We offer free on-site consultations throughout the UK, and our qualified fitting team are on-hand to get your signs up quickly and safely, with minimal disruption to your visitors, and no need to close your premises.

For a free quotation or for more information on any of our services, contact us today.

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