Branded Event Merchandise and Promotional Giveaways

Are you tired of the same old promotional items and corporate event giveaways? The cheap tote bag, the tacky t-shirt, the branded stress ball that goes straight in the bin? Well, so are your potential customers – it’s time for a fresh approach to event merchandising!

At JMF, we offer a wide range of high-quality, bespoke event merchandise solutions to help promote your brand and engage with customers in a more memorable and meaningful way. You’ll find everything from classic corporate attire to unique promotional products that will make a lasting impression on your target audience.

Our account managers will help you select the right promotional items for both your company and your event. Meanwhile, our experienced in-house design team will develop a truly unique look for each item – a look which goes beyond your company logo and truly reflects your corporate identity.

Combining competitive pricing, friendly customer service and fast turnaround times, JMF is the perfect choice for all of your branded event merchandise needs. Get in touch today to learn more about our events services, or keep reading for our no-nonsense guide to promotional merchandise.

Rethinking Your Promotional Event Giveaways

At JMF, we believe that promotional items and corporate event giveaways needn’t be mundane or generic. However, we also recognise that for most brands, allocating precious time and resources to the selection of promotional items is not a cost-effective endeavour.

To help you in this process, here are some important factors to consider before finalising your choice of giveaway items.

Location

Every promotional product should be tailored to the location of your business event.

Are you exhibiting at large trade shows and exhibitions? Maybe your events are held in hospitality settings or in-store environments? Or perhaps you’re exhibiting outdoors or even hosting a virtual event?

In all instances, giveaways should reflect both your corporate image and the target audience in attendance, helping augment the visual appeal of your brand stands and creating buzz throughout the venue.

Audience

In the same way your promotional merchandise should be tailored to the location of your event, branded giveaways should also cater specifically to its attendees.

There is no one-size-fits-all approach to promotional merchandise. Not every product will suit every target audience, so it’s important to consider the types of people attending in order to create items that will be appreciated and used.

Ask yourself: what type of product would my target demographic find useful? Does the product relate to their lifestyle and interests? And crucially, is it relevant to identity and values of my brand?

Goals

What do you want to achieve with your promotional giveaways? Are you looking to increase brand exposure, foster customer loyalty, or drive sales?

Once you have established the goals of your promotional product against those of your wider marketing campaign, you can make sure that each item is chosen and designed with those objectives in mind.

Value

What value do the promotional giveaways offer to potential customers? Are they functional and useful, or are they simply pieces of memorabilia with no real purpose?

Useful items with lasting practicality will have a greater impact on customer engagement than a product that looks nice but isn’t actually beneficial. Consider including products that will be used over a period of time but which aren’t so expensive as to destroy your marketing budget.

Quality

The last thing you want is your company logo displayed on promotional items that seem cheap or disposable.

High-quality products won’t just make a better impression; they’ll last for longer, creating more long-term exposure for your brand and its message.

At JMF, we use only the best materials and printing techniques to ensure that your items remain of top quality for as long as possible.

Design

Finally, you need to think about the design of your promotional merchandise. This is a key element in creating an effective item that will have a lasting impression on customers.

Your design should be as eye-catching and memorable as possible, reflecting your brand identity in a way that makes it instantly recognisable as something related to you.

Contact our in-house design team today to learn more.

Promotional Merchandise, the JMF Way

At JMF, we take the guesswork out of event merchandising and branding.

We work with every client to create items that are tailored to their specific target demographic, location and goals. Our experienced team has a wealth of knowledge in design, printing and production techniques, so you can be sure your corporate merchandise is of an exceptional standard.

In this section, we’ll take a look at some of the major trends in event merchandise to give some ideas for your next event.

Personalised Branded Products

Many brands have found huge success focussing on personalisation, with giveaways tailored specifically to each individual recipient.

In practice, this might mean custom-branded phone cases, stationery, or notebooks with attendees’ names or initials. It could mean custom-made t-shirts that reflect an event’s theme or even VIP gift bags with unique products tailored to each participant.

Whilst this approach commonly requires more preparation at the pre-event stage, the result is a gift that feels more special and unique, creating a stronger connection between the company and the attendee.

At JMF, we specialise in creating personalised freebies for event attendees. Our team can work with you to create custom-branded items such as phone cases, notebooks, coffee mugs, water bottles, and even clothing with the attendee’s name or initials. We can help you develop merchandise ideas for your trade events that incorporate a full-colour company logo or Pantone-matched colour scheme.

Importantly, we can also help you to outline a strategy for how these freebies will be customised and distributed. Whether that means off-site pre-production, or on-the-day manufacture, our team can ensure your freebies make an impact on your guests and increase the reach of your brand.

Practical Promotional Merchandise

Practicality and functionality are key when it comes to dispatching corporate gifts and takeaways.

Guests want items they can actually use in their work or daily lives, whether that means wireless chargers, portable speakers, or even branded laptops or tablets. These types of gifts and takeaways are considered more valuable to the recipients and continue to spread brand awareness long after a given event.

Every piece of branded merch you offer should be relevant to your brand and its unique personality. JMF will help conceptualise unique and appealing branded giveaways, with our in-house manufacturing team completing the job.

Want something more traditional? JMF can supply all of the most commonly found corporate gifts but with a focus on innovation and quality at all times.

High-Quality Onboarding Packs

Whether you’re an event planner working on a large trade show, or a business owner hosting an event for company stakeholders, high-quality onboarding packs are essential for setting a tone.

Ay JMF, we manufacture a huge range of onboarding giveaways and other items for businesses of all shapes and sizes. We can produce branded lanyards, promotional lanyards, custom badges, and branded wristbands, as well as banners and fabricated event stand units to display your corporate or personal logo and message.

We also offer a full printing service for any additional collateral you may want to include in your onboarding packs. From branded leaflets, brochures, business cards and flyers to badges, name tags and digital signage/menu boards – we can supply quality printed materials that will help make sure your event runs as smoothly as possible.

Eco-Friendly Branded Giveaways

The trend in business events is to move away from disposable giveaways and towards items that align more specifically with the values and personality of the brand in question.

For many, this has involved a shift towards more sustainable and eco-friendly options, including reusable coffee cups, water bottles, and bags made from recycled materials. For others, a technological approach has been adopted with digital literature, smartphone apps, and even NFTs.

Sustainability is becoming increasingly important to many of our clients, and JMF is proud to offer a range of eco-friendly options for your branded merchandise. We can provide you with suggestions for sustainable choices that remain cost-effective yet make a real impact on the environment, including bamboo cutlery sets, recycled paper notebooks, and a broad range of other eco-friendly options.

JMF Group: Your New Event Merchandise Partner

At JMF, we understand how important it is to find the perfect event merchandise for your needs. That’s why our team of experts are committed to helping you create and curate unique items that will leave a lasting impression on your clients and guests.

So if you’re in need of high-quality corporate merchandise or event freebies, look no further than JMF Group. Our team is here to help you deliver exceptional branded experiences that will be remembered for years to come.

Get in touch today and find out how we can help your business stand out from the crowd. We look forward to hearing from you!

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