CLIENT: HOUSE OF TIDES


SECTOR: LEISURE


LOCATION: REGIONAL


 

THE BRIEF

From the day he opened for business, JMF Group has helped House of Tides founder, Kenny Atkinson to design, develop and build his brand.

The brief entailed creating a brand to match Kenny’s cutting-edge food and restaurant within the recently restored, Grade 1-listed building, located on the historic Newcastle Quayside.

Back in the 1600s the water from the River Tyne would come right up to the doors of the old building, hence the term ‘House of Tides’, which inspired us to show the waves in a circular logo which represents a ship’s porthole.

To demonstrate his pride in the North East, Kenny was keen to use local landmarks as part of the brand designs, so we utilised illustrations of each of the iconic bridges, which also act as a location map for the building.

We would like to congratulate Kenny on his ever-growing popularity, his recent Michelin Star and his restaurant being voted best in the UK by the AA.

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