Is your business looking for a way to make a big impact in the community? Are you looking for a way to increase brand awareness and get your company’s name out there? If so, effective outdoor business signs should be a top priority.
At JMF, we’ve spent nearly 40 years helping companies throughout the UK create impactful, custom outdoor signage that gets results. Whether you’re a small business or a Fortune 500 company, our dedicated team and industry-leading fabrication facilities can help you develop professional exterior signs that attract customers, promote your brand, and get your business noticed.
For more information on how we can help your company, contact us today. Alternatively, keep reading to learn more about how we’ve helped businesses like yours turn their signage visions into signage realities.
The Benefits of a Professional Outdoor Business Sign
In today’s digital world, it can be easy to forget the importance of a well-designed, eye-catching physical sign. However, even in an increasingly online world, outdoor business signs remain one of the most effective marketing tools available; in fact, a recent survey found that 76% of consumers have visited a store or business as a direct result of attractive outdoor signs.
Still not convinced? Take a look below for some of the key benefits to investing in quality signs:
Get Your Business Noticed
Attractive, well-designed signage is one of the most effective ways to get your business seen by potential customers. Illuminated signs or bold hand-fabricated signage from quality materials are a cost-effective way to draw attention to your premises, day or night.
Generate Excitement and Increase Foot Traffic
If you run a retail business, converting foot traffic is priority number one. If you’re launching a new product, opening a new location, or hosting an event, eye-catching outdoor signs are a great way to help spread the word and get people through the door.
Stand out from the Competition
In any industry, standing out from the competition is vital to success. Outdoor business signs give you the opportunity to show potential customers what makes your company unique and why they should choose you over the competition, as well as show the strength of your branding next to that of your neighbours.
Get Your Business Found
Research suggests that 77% of consumers have had difficulties finding a business due to poor signage or no signage. For companies in large business parks, exterior directional signage can be the perfect way to ensure your visitors and employees can find your premises, even if they’ve never been there before.
Types of Outdoor Signage
At JMF, we believe in finding the right sign for the right business. Your branding, your building, and your budget will all play a role in determining which type of sign is best for your company.
To help you make an informed decision, here is a brief summary of the most common business signs.
Fascia and Shop Front Signs
A fascia sign is the primary external sign for a business, often hung above the door or windows of a retail premises. A well-designed and installed fascia sign can make a big impact on potential customers, helping to attract them into your store.
3D lettering—including built-up and flat-cut—is an ever-popular choice, or, for shopping and retail park locations, a flex face printed display is great for showing your company message.
Illuminated Signs
Illuminated signage uses some form of artificial light to make it visible in low-light conditions or at night. Illuminated signs come in a variety of forms, including neon, LED, and fluorescent lighting.
A key benefit of an illuminated sign is the way it can help increase your business’s visibility, even outside of opening hours. This is especially important for businesses that are open late into the evening or those that want to advertise their services 24/7.
Directional Signs
Directional signage is a frequently ignored but vital type of business sign. If your company is based in a large office park or retail complex, directional signage can make it easy for visitors and employees to find you, even if they’ve never been there before.
Directional signs come in a variety of forms, from wall-mounted plastics and acrylic print panels, to totems and panel signs—even post-mounted flags emblazoned with your company logo.
JMF Group: The Last Word in Corporate Outdoor Signage
At JMF, we take pride in offering a comprehensive signage service. You don’t want to waste time sourcing designers, manufacturers, and installation crews—you want to work with a single agency that can provide every service in-house and under one roof.
As a JMF client, you’ll benefit from a professional service that includes:
Site Survey
To develop outdoor signs that look great and work correctly, we offer all prospective customers a full site survey free of charge. This survey allows us to understand the specific challenges of your project, account for any potential complications, and ensure we’re creating business signs that are tailored to your specific needs.
Design
Armed with a survey report, our in-house designers will get to work. They’ll collaborate closely with your marketing team to gain an understanding of your branding, messages, and aims for your signage.
They’ll look at your logo and corporate colour palette, and present tips and advice on the range of materials that we stock, and which might work best for you. Need custom signs with a lot of colours? Want something more muted to suit your understated brand? No probelm!
Manufacture
Once you’ve signed off on the design, our time-served expert sign-makers will begin construction of your outdoor signs. Our fabrication crew have industry-leading expertise in the widest range of manufacturing techniques, with rigid quality-assurance procedures that ensure every sign that’s created is flawless.
At our facilities in the North East we employ laser cutting, large-format printing technologies, and a range of other high-tech solutions. Whether for shops, offices, or leisure facilities, every sign we sell is of the finest build quality and produced to stand the test of time.
Installation
Unlike many sign sellers, JMF has a UK-wide team of installation engineers ready to get your install your outdoor signs at a time that suits you. Whether it’s a simple wall-mounted panel or a more complex illuminated sign, we’ll make sure your signs go up quickly and easily, with minimal disruption to your clients and staff.
Maintenance
Even the best outdoor signs need a little bit of love from time to time. Our low-price maintenance services are designed to keep your signage in peak condition, with regular cleaning and inspection visits from our fully-trained engineers.
We’ll even create a customised maintenance schedule for you depending on your sign’s specific needs—for example, if it’s an LED sign we’ll automatically include testing and replacement of bulbs as part of our service.
What Are You Waiting For?
To get started on your new business signs project, contact JMF today—we can’t wait to get to work!
