Project Case Study
The JMF team was invited to take part in this project by Sodexo Prestige, the company responsible for maintaining the John Smith’s Stadium in Huddersfield. This was following a recommendation by a third-party organisation for whom we had recently completed a similar job.
Our brief was to look at a full rebrand of all kiosks throughout the stadium.
Our design department produced ideas for a creative approach that would appeal not just to Huddersfield’s football spectators, but to all users of the ground as the John Smith’s Stadium is also home to the local rugby league club.
The eventual outcome was a quirky, fresh-menu style based around photography that we combined with a twist of product illustration.
