Case Study


We helped revamp the signage for a household name.

The Client.




The Brief.

When well-known budget retailer Poundland approached us to improve their look, we were only too happy to help. They required internally illuminated aluminium signage, reverse-applied frosted logos and lettering for windows and doors, as well as internal double-sided foamex hanging signs and external projecting signage.

It was quite a shopping list, so we sent our fitting teams out to see the site first hand. They undertook a detailed survey to ensure the design team would have everything they needed create the appropriate artwork and visuals for the client.

Initial concepts were then presented to the client. As soon as we received sign-off, artwork was briefed into the print and metal fabrication teams so they could create the finished product. We’re proud to say that the whole process ran like clockwork.

The Result.

As part of the project, we produced:

* Aperture-cut 1050-grade aluminium fabricated returns using brakepress powder-coated RAL 5021.
* Apertures backed with 3mm LED-grade opal 050.
* 10mm CNC cut opal push-through letters fusioned to 3mm.
* 5-year guaranteed LED modules & 12v converter transformers illuminating all apertures.

Poundland commissioned us to roll out a further 122 sites. Team JMF were very pleased to see the response on LinkedIn from Austin Cooke, Retail Director at Poundland UK & Ireland, who stated he was delighted with the new stores’ opening.