When it comes to marketing your company, your products, or the quality of your service, there are few things as effective and impactful as a professionally designed and produced business brochure or booklet. Whether you want to provide all the information your customers need to make an informed decision, or whether you just want to raise awareness and generate interest, a set of printed brochures can be excellent for promoting your business and driving sales.
At JMF, we’ve been supplying brochures, booklets, folded leaflets, and business cards for almost 40 years. Combining great value, great quality, and unparalleled service, our team can assist with every aspect of the process, from consultation to design to manufacture. What’s more, our streamlined logistics processes and super-fast turnaround times will mean your brochures will be delivered before you know it!
To learn more or to get an instant quote, contact our team today. Alternatively, keep reading for our comprehensive guide to brochure printing.
Booklet Printing: Popular Formats
Brochures
Brochures are an excellent way to communicate everything your customers or clients need to know about your company in one go. They provide a space for you to really show off what you do, as well as highlight any USPs that make you stand out from the competition.
A well-designed and printed brochure can also be extremely impactful, leaving a strong impression on potential customers.
Catalogues
If you’re looking for printed booklets that adopt more of a product focus, catalogues could be the way to go. Perfect for product launches, seasonal promotions, or simply showcasing your wares, a catalogue is an excellent tool for driving sales and generating interest.
By devoting single pages to each of your products, you can include all the information customers need to make an informed decision, as well as beautiful photographs that really make your products pop.
Programmes
For events, conferences, or any other type of special occasion, programmes are an excellent way to ensure your attendees have the information they need to make the most of their experience.
As well as providing essential details such as timings, locations, and a run-down of the day’s events, you can also use your programme to promote sponsors, sell advertising space, or thank those who have made the event possible.
Books
If you’re a writer or publisher, you might be looking for a printing solution for your latest book. Whether it’s a novel, a work of non-fiction, or even a children’s book, we can turn your masterpiece into a set of bound books, produced to the highest possible standard.
We can even help with the design process, ensuring your front cover and back cover are as captivating as the material on the inside pages.
Lookbooks and Portfolios
A portfolio is an excellent way to showcase your work, whether you’re a photographer, an artist, or a designer. A well-designed and printed lookbook can also be a great marketing tool for fashion brands, helping them to sell their products and promote their aesthetic.
At JMF, we print both digital and litho portfolios, so whatever your requirements, we can help.
Folded Leaflets
Leaflets are a great choice if you’re looking for something a little bit different to a traditional brochure. They offer a more compact option that can be easily slipped into a pocket or bag, making them perfect for trade shows and other events where you’ll be meeting lots of potential customers.
What’s more, with a range of folding options to choose from, you can really get creative with your design.
Booklet Printing: Binding Options
There are a range of different binding types available for printed booklets, each of which has its own advantages.
Saddle-Stitched Booklets (Stapled Booklets)
Saddle-stitched brochures are the simplest and most affordable option for small print runs.
The saddle-stitching technique involves stapling printed pages down the centre line, before folding them in half, creating a bound finish.
If the number of pages in your booklet is between 10 and 70, saddle-stitched booklets are a great choice, allowing for a quality print, a lightweight form, and quick delivery.
Perfect Bound Booklets
Perfect bound brochures have a more professional look and feel, making them ideal for high-end marketing materials
The perfect binding technique involves glueing pages and covers together at the spine, before trimming the edges to create a neat finish. This method can be used for booklets with page counts of 40 and above.
Wiro-Bound Booklets
Wiro-bound booklets are a great choice for booklets that need to lie flat when open
The wiro binding process involves punching a series of holes along the spine of the booklet, before threading metal or plastic wire through them.
This type of binding is often used for thicker booklets, such as manuals and catalogues, as it allows pages to be turned 360 degrees, making them easy to read.
Hardcover Booklets
If you insist on the most premium feel for your booklets, a hardcover binding is the way to go.
Hardcover booklet printing allows for maximum durability, making it perfect for coffee table books, photo books, and other premium publications.
Supporting a page count of up to 200, hardcover booklets are bound using the same perfect binding technique as our standard perfect bound booklets, but with a hardcover wrap-around cover for added protection.
Booklet Printing: Things to Consider
Page Count
An often overlooked aspect of brochure printing is the amount of content you want to produce. Your page count will determine the type of binding that can be used, as well as the overall size and weight of the finished product, so it’s important to get a handle on this early to ensure the options you choose are suitable.
Paper Options
Paper weight, paper type, and paper size are key considerations when it comes time to cost up your booklet printing project. Thicker stocks are commonly more expensive to produce and to post to your clients. If outreach is your aim, you might want to look for lightweight paper types that can be shipped at a lower price.
Print Quality and Finish
At JMF, our large-format printing equipment is state-of-the-art, meaning we can produce booklets and brochures of the highest quality. However, we also offer a range of premium front page and cover finish options, including spot UV and block foiling to really give your brochure or booklet that luxurious feel.
Artwork and Design
Whether you’re producing brochures, catalogues, magazines, posters, or a simple set of flyers, the artwork you create is key. At JMF, our in-house design team provide a range of graphic services to ensure your creative is up to the job.
Price and Budget
Prices for booklet printing services vary greatly. Front cover options, back cover options, binding options, and finishing options can have a huge impact on the cost-per-unit, so try to get an idea of how much you can afford to spend.
If money is a concern, don’t worry—JMF has a huge range of options to suit any budget!
Speed and Quantity
If you need your booklets printed in a hurry, you’ll want to make sure you choose a supplier who can get your items delivered as quickly as possible. Here at JMF, we’ve spent years developing streamlined logistics processes for our in-house print services. Our turnaround time is the best in the business, so if quick delivery is a priority, you won’t find better!
JMF Group: Quality, Price, and Service
When it comes to printing booklets and brochures, there’s only one name you need to remember—JMF Group! We’re experts in large-format printing, and our team of skilled professionals are on hand to make sure your project is a success.
Quality is our number one priority, and we go above and beyond to make sure our customers are happy. Our prices are highly competitive, and we offer a range of discounts for larger orders. What’s more, our design and customer service teams are second to none, so you can rest assured you’re in good hands.
If you’re looking for a reliable, efficient, and cost-effective booklet printing solution, look no further than JMF Group! Contact us today to find out more.
