3D Modelling, Character Rigging, and Animation

Using blueprints, photographs, drawings or other reference sources, our highly skilled team can re-create your products in 3D.

These assets can then be used to generate superb, high-resolution marketing materials and animations which integrate your products seamlessly into today’s digital world.

Using cutting-edge technology and the latest in computer software, our team can build your product as a 3D model which we can reproduce at any angle, with any lighting effect, making it perfect to use in your marketing materials.

If you’d like to take it a step further, we can animate the 3D model of your product, creating spectacular motion graphics which you can deploy through social media, on-site digital screens, or in regional and national TV advertising.

What Is Product Rendering?

In simple terms, product rendering means that computers render images using CGI. These high-quality images are often used for marketing purposes, including advertising campaigns. Professional product renderings are the least invasive alternative to photography. Images that were previously unimaginable with photography are now readily accessible. The product, for example, can be built from reference images using 3D modelling software and then visualised using material and lighting as an image of the object or its location. From the initial stages of the design process, stunning visual effects are created that are ideal for branding and communication of company messaging.

3D Rendering: A Three-Step Process

Step One: Modelling

Modelling is the construction of a mathematical representation of an object in three dimensions. three-dimensional object. It is achieved through the use of polygons, which are shapes made up of multiple vertices that are joined together. A model can be as simple as a cube or as complex as a human head. In product rendering, the model is built to match the reference images provided by the client as closely as possible.

Step Two: Texturing

Texturing is the process of adding colour and other surface properties to the model. This step can be as simple as assigning a single colour to the entire object or as complex as creating a detailed wood grain texture. In product rendering, the textures are applied to match the materials used in the reference material as closely as possible.

Step Three: Lighting

Lighting is the process of adding light sources to the scene. These light sources can be anything from the sun to a desk lamp. In product rendering, the lighting is set up to match the lighting in the reference images as closely as possible. This step is important because it helps to create the illusion that the object is in the same environment as the reference image, and ensures a trained eye can easily see the differences between the two.

The Difference Between a High-Quality Render and a Low-Quality Render

The quality of a render is determined by the resolution of the final image. A high-quality render will have a high resolution, which means that it will be composed of more pixels. A low-quality render will have a low resolution, which means that it will be composed of fewer pixels. The number of pixels in an image is known as the “pixel count”.

High-quality imagery will have a pixel count of at least 300 ppi (pixels per inch). This means that there are at least 300 pixels in every square inch of the image. A low-quality product rendering will have a pixel count of less than 300 ppi.

How Can Computer Generated Imagery Can Help Your Industry


3D rendered products have numerous benefits for product manufacturers:

First of all, you don’t need to wait until post-production to visualize your item—the products are visible before they are finished manufacturing.

Second, image sharing is possible through the social networking platform and helps increase the potential for new product launches. With product renders, you can increases pre-orders, and can communicate marketing material and product previews to clients, customers, and investors faster and smoother.


Product designers need to communicate their entire project to clients, shareholders, and customers—CGI can help them do that.

First of all, it is a great way to show off your product design without having to create a physical prototype.

Second, if you want to keep your design under wraps, you can still share it with key decision-makers using computer-generated imagery while still maintaining confidentiality.

Third, by using 3D product renders early on in the design process, you can catch errors and make changes before production begins, saving time and money.

In short, CGI is beneficial for manufacturers and product designers because it is a fast and effective way to create high-quality images of products that don’t yet exist.


Product renders aren’t just for manufacturers; they can also be used by marketers to create high-impact visuals for their campaigns.

Product renders can be used to create print ads, billboards, website banners, and even TV commercials. By using product renders, marketers have the ability to show their products in the best possible light without having to worry about the limitations of photography

3D product rendering is a powerful marketing tool that can help you sell your products before they even exist.


In the past, architects would have to wait until a building was constructed before they could see what it would look like. With 3D rendering, however, architects can now see what a building will look like before it’s even built

This is beneficial for a number of reasons: first, it allows architects to catch errors and make changes before construction begins. Second, it gives them the opportunity to show their clients what the final product will look like

Lastly, it helps to generate interest in a project before it’s even begun.

JMF Group: A Full Suite of Product Rendering Services for Your Business

Dedicated Team

No matter what your product rendering needs may be, we have a team of experienced 3D artists who can create high-quality visuals for your business. From single images to full-scale animations, we have the skills and experience to bring your products to life.

Quick Turnaround

We understand that time is of the essence when it comes to product launches and marketing campaigns. That’s why we offer a quick turnaround on all of our projects. We’ll work with you to ensure that your visuals are ready when you need them.

Outstanding Renders of the Highest Quality

No matter what type of project you’re working on, we guarantee that you’ll be satisfied with the final result. We use the latest software and hardware to create photorealistic visuals that will exceed your expectations.

Affordable Rates without Compromising Quality

We believe that you shouldn’t have to empty your wallet to get high-quality product renders. That’s why we offer our services at rates that are competitive without compromising on quality

100% satisfaction guaranteed

Your satisfaction is our top priority. We go above and beyond to make sure that you’re happy with the final product.

What Are You Waiting For?

Contact us today for more information.

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